LOUISA SIMMONDS

Quality content that inspires, connects and delivers

Writer | Blogger | Content Creator

“125.2% increase in organic Google traffic in six months, 159.2% increase in organic Google impressions in six months! Awesome job!” Louise Causon | Listing Loop

Is your business struggling to connect with your audience or to generate leads?

If so, you may need the services of a content writer who understands the complexities of digital and inbound marketing.

An experienced content writer creates compelling content for business websites. They draw in your target audience to guide them through the buying process and then keep them invested for future purchases.

Improving the quality of your content is one way of improving results

There are several ways to gauge your customer engagement, and if your content is underperforming or your customers are struggling to find you, targeted marketing and high-quality content ensure better results. Furthermore, Google loves quality content and will rank your website higher, thereby improving your lead generation.

Google loves high-quality content

“Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, informative content and promoting that content to earn social signals and backlinks.” Hubspot

Customers are busy people who depend on technology in every area of their lives. Therefore, connecting with them through digital marketing is a no-brainer and the best way to create a solid relationship. It also helps sustain that relationship.

A blog helps develop your business in many ways…

A quality website helps create a connection with your customers, regular email marketing (one of the highest returns on investment) builds and maintains that connection, and targeted social media channels also play a crucial role.

Blogs help develop your online presence

“At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site.” Hubspot

Blog posts can increase leads by up to 67%. A blog provides your customers with your latest news or views about trends in your industry. It also creates a forum to share testimonials, new products and launches. Even more generalised content related to your industry, helps keep that vital connection with your customer base.

“B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information.” Hubspot

Offer a positive customer experience and your business will thrive

As a specialist in content writing for small businesses and the media, I understand the difference quality content makes. Targeted SEO significantly impacts ranking and traffic results, not to mention your business’ conversion rate.

Need more convincing? Read this post from Hubspot on The Benefits of Blogging for Business and Marketing.